Substantive breakthroughs in digital printing products still need to be made

The evaluation work of the 2018 Konica Minolta Ko Printing Cup Digital Printing Boutique Invitational has come to an end with the support of all parties. The most basic impression left is that there are not many participating works that can surprise the judges, and all colleagues who hope for substantial breakthroughs still need to continue to work hard on this front. This does not necessarily mean that the industry is declining, but rather that it is not an easy task to continue moving forward once the overall level has risen to a certain level.

The application of painting replication and naked eye 3D technology is gradually becoming popular

If in the past few years, retro binding such as high imitation paintings and dragon scales could easily win the favor of judges, then now this skill seems to have become a basic skill for participating companies. Even if some works are not carefully studied, it is difficult to determine whether they are using digital printing or traditional printing. This shows that carefully crafted digital printing products have reached a level where they can compete with traditional offset printing products on the same stage. For this reason, companies that excel in watercolor painting and Western painting replication in previous competitions have encountered a Waterloo this time. This is not because the production is not serious, but because the judges are also fond of the new and dislike the old, it is relatively difficult to attract surprises after watching too much.

In fact, it is not only for paintings, but also for naked eye 3D works that have developed rapidly in recent years, it is not easy to gain recognition from the judges. There is even more strength in the hand. A set of invitation letters made using naked eye 3D technology was selected by a certain company in Shanghai. It was originally thought that they could achieve excellent results, but when they encountered a naked eye 3D artwork of the same type that could showcase butterfly flight by pulling the lever, they naturally lost and had to give way to the gold medal. Many times, we are not afraid of not knowing the goods, we are afraid of comparing goods. Through comparison, it can be seen that there is no end to art, only better. Even products that look very good still have room to take them to the next level.

The popularization of new materials, processes, and technologies is definitely a win-win situation for consumers and production enterprises.

Products made with domestically produced post-press equipment bring surprises to people

The overall craft award for this competition was presented to a digital post press artwork submitted by Shanghai Tiancen Machinery Company - a digital post press efficiency enhancement sample. This artwork printed on silver card paper not only vividly reflects the majestic demeanor of the king of beasts through post press efficiency enhancement, but also because it is processed by the company's first digital post press processing equipment output. This is the result of Tiancen Machinery Company's investment and research and development after identifying the development direction of digital post press. According to a person who has worked at Zhaodi Company and is familiar with similar equipment, the processing performance of this equipment is comparable to that of imported equipment. In the field of digital post printing efficiency enhancement, the successive launch of domestic equipment has a positive significance in changing the current situation where post printing efficiency enhancement equipment mainly relies on imported equipment, improving the cost-effectiveness of digital printing products, and promoting digital printing to provide services to consumers with personalized needs.

The judges of this competition awarded the printing quality award to a black and white printed product - the "People's Public Security Daily Miniature Edition". Each newspaper reduced to 16 pages has clear and distinguishable handwriting, and there is no wild ink on the page. It is possible to achieve such a black and white version of the book to this extent