The Principles of Print Graphic Design

The Principles of Print Graphic Design

Packaging decoration is a graphic design attached to the three-dimensional packaging, which is the visual image on the surface of the packaging, including the composition of elements such as text, photography, illustrations, patterns, etc. Some cardboard boxes themselves reflect the overall information of the product, but as for the six sides of a cardboard box, it is also a partial image. The design of the same container label not only focuses on a label design, but also pays attention to the shape of the label and the container, as well as the interrelationships between labels. So the design of packaging performance is very similar to advertising design in some aspects. However, it also needs to pay attention to other aspects to make the entire packaging form a whole.

1、 Design of the main exhibition surface

If a cardboard box has six sides, it usually needs to be decorated with five sides (the bottom side does not need to be decorated). A container has one to three labels, with a maximum of five to six. They are not treated equally. As the exhibition area varies, the main exhibition surface design is determined in order to attract the attention of fee collectors. The main exhibition always appears on the side facing consumers. With its positioning method, it carefully examines the placement of trademarks, product images, manufacturers, etc., making it clear at a glance. Due to the relatively small size of the main exhibition area and its inherent product image, the decorative images should quickly introduce the products to consumers, using text and close-up techniques to directly express them. In the eyes of consumers, prominent brand names and trademarks often appear on the main exhibition surface when it comes to similar products; A few fresh and delicious fruits appeared. A tempting drink and a strand of long hair fluttering in the wind. Even using the method of opening a skylight to directly display the image of the product and increase its promotional effect. In packaging decoration design. The main exhibition area plays a leading role in advertising.

2、 Overall design

However, the main exhibition area should not be isolated. In terms of packaging as a whole, it is still an important part. Packaging is a three-dimensional object. People see packaging from multiple angles. While considering the main exhibition surface, it is important to consider the interrelationships with other surfaces. Considering the overall image of the entire packaging. By using techniques such as coherence, repetition, resonance, and segmentation between text, graphics, and colors, the overall composition is formed.

1. A cardboard box packaging, with its front and back becoming the main display surfaces. But if the width of the side is equal to the main exhibition surface, sometimes the same design is used to become an identical "main exhibition surface". No matter what angle, a unified feeling is obtained.

2. The main focus is on the front and back sides. The side displays explanatory text such as the composition, function, weight, usage instructions, shelf life, and batch numbers of each competent department of the product. From the perspective of formal elements and constituent elements, there should be connections and differences, resulting in rhythmic changes and reflecting scientific and quality assurance.

3. By arranging text, photography, illustrations, and patterns across different surfaces, connect several surfaces into one main body. A large "main exhibition surface" is formed, and each surface's image is also complete. This design utilizes different combinations of faces to form a large advertising image during store display, achieving a strong visual effect and leveraging the promotional effect of POP.